The motivation method in new contexts – meetings for multicultural entrepreneurs

Jens Anders Risvand from the EVA-centre gives motivation courses with May Olaug Horverak

This spring, we have taken the motivation method into new contexts, and given courses for multicultural entrepreneurs in the southern region of Norway through the EVA-centre in Kristiansand (Etablerertjenesten i Vest-Agder). Through the concept idealab, we have gathered people from various cultures who have recently started, or are about to establish, businesses. Below, we can see what the participants considered important when starting a business.

We have so far run the course in Kristiansand and in Arendal, and the feedback from the participants is very positive. As one of the participants said: «It is important to be with others in the starting phase, it feels good not to be the only one who encounters resistance». The course is part of the Agder-counties’ project «Multicultural value creation», and is supported by the Norwegian Directorate of Integration and Diversity.

What is important when starting a business? Some ideas from the idealab